The postcards have been exclusively seen by young people (14.1%). The privileged type of media is also function of the education level. People belonging to the lowest www.selleckchem.com/products/Belinostat.html educational level report more often to have seen the campaign on TV (85% vs. 51% in the highest group, p<0.01), while the reverse is true for having seen the campaign in the newspapers (23% in the highest educational group, 8% in the lowest, but this difference does not reach the 5% level of signification) or the street boards (30% vs. 8% respectively, p<0.05) (Figure (Figure11). Figure 1 Media through which the campaign was seen, by age group (in %, n = 188). Items measuring the appreciation of the campaign, (such as "this campaign is eye-catching", "I feel personally concerned with the campaign", "this campaign is well done") do not vary according to the education level, neither to age.

After having been in contact with the campaign, people aged 56 and over report more often to have discussed about their own consumption with friends/acquaintances than younger age groups (52% vs. 32% of the 14-35 yrs old respectively, p<0.05). Global satisfaction of the campaign was measured with a scale varying between 1 ("very poor quality") and 10 ("very high quality"). The mean score increases with age: 6.17 in the first age group, 6.80 in the 36-55 yrs one and 7.05 in the age group 56 yrs and over, p = 0.089). There are no statistically significant score differences across education levels. Finally, among the respondents who saw the campaign, only 37 out of the 188 (20%) were able to provide the name of the support organization that launched the campaign.

Discussion The results presented here indicate that there are socio-economic and demographic variations in the perception of the campaign. People with a lower education level are also less likely to have seen the campaign. When they have seen the campaign, they are more likely to be receptive to TV spots than higher educational groups. There is also a difference between age groups. We see that young people have seen the campaign more often than older age groups, although they find the campaign less attractive. Globally, 19% of the interviewed population does recollect the campaign and, among them, 20% were able to name correctly its organizing institution. A similar campaign conducted in the USA with a comparable methodology showed that 12.

4% of the respondents was able to recall the radio spot without assistance [1]. There are some possible limitations in the interpretation of the results presented here. We observed a decrease in the number of people who remembered the campaign as we proceeded in time with the telephone survey. The proportion dropped from 25.0% after one week to 18.8% after three weeks of surveying and kept going down in the Carfilzomib weeks thereafter. This is probably due to a recall bias. Seeing this evolution in a short period of time, we can assume an even lower recall in a longer period of time.